I have been on the market for a new point and shoot camera, even though my old Canon SD870IS  served me so well over the recent years, it is a dinosaur by now in terms of features and over all quality when compared to what’s currently on the market. I have tried for a while Canon S95 which was great but did not fit with my needs, I considered for a while Fuji FinePix X100 but I wonder if I should wait and see now because a new X10 has been announced. Fuji FinePix X100 being the first generation of its kind, seem to have a lot inconstant reviews. People either love it or complain about it, may be X200 (if and when it comes will work out most of the issues for those think there is still some work to be done.

So new kid on the block coming soon and it has sparked my interest recently. I am talking about Fuji FinePix X100 small next generation cousin the X10… I think Fuji is trying to build on many successes of X100 with a smaller, more affordable point and shoot which packs a lot similar features, styling and much more user friendly price range. I am looking forward over the next few months for the final product release and reviews from buyers. So far what I have read and watched, got my attention. This could be potentially my new next camera to carry around, luckily I don’t one right away so I am not in a major hurry to get one at this point.

FUJIFILM Corporation (President and CEO: Shigetaka Komori) is proud to announce the addition of a new premium compact camera to its digital camera line up for Autumn 2011. The X10 features a large 2/3″ 12 megapixel EXR CMOS sensor and a high-definition F2.0 wide-angle and F2.8 telephoto FUJINON 4x manual zoom lens (28-112mm)*1 that is characterised by its brightness and superb picture quality right up to the edge of an image.

The X10 is a highly advanced compact camera with specifications that follow in the footsteps of the sought after multi award-winning FinePix X100 (released in March 2011): the ultimate in refined design, components, functions and specification. Featuring a bright optical zoom viewfinder with a wide viewing angle, the X10 allows users to enjoy the pleasure of photography via a traditional viewfinder, providing all the benefits and ease of composition that this brings.

Thorough attention to detail is evident as soon as you take hold of the X10′s stunning body. With its upper control deck and base manufactured from lightweight, yet ultra strong, die-cast magnesium alloy; and mode dials and lens ring featuring their quality, aluminium milled, textured finish. The intuitive operability of the various dials and shutter-release button is also apparent with the manual zoom lens doubling up as an on/off power switch, ensuring you can react quickly to potential photo shooting scenarios as they occur.